Zegna in_STORE : Paris -The Press Conference

The Ukrainian-born actress Milla Jovovich and director of special effects for Avatar, James Lima, today predicted a future “promising” for clothes shopping online three-dimensional (3D).
The star of “Resident Evil”, whose last installment was filmed in 3D, betting said “whatever” to a maximum of two years “all fashion groups” will have three-dimensional e-procurement programs.
Jovovich was speaking to mark the official launch of an application for tablets that let you browse the store by the Italian company Ermenegildo Zegna luxury and buy products as if customers were physically on the premises.
The program, designed by Lima, digitally recreates the flagship store that opened this Italian brand now also an exclusive street in Paris and is expected to eventually extend to all types of computer media.

“Nobody in any economic sector has led this experiment so far,” said Lima, who was “extremely hopeful” about the possibilities offered by this new way of shopping without leaving home.

The star of “The Fifth Element”, about to release a 3D version of “The Three Musketeers,” and fifth “Resident Evil” in the making, stressed that the three-dimensional format is already a “big part” of his life .
To model and singer of 35 years, the technology revolution will make “five or ten years” new generations “will not know that before there was another way to shop.”
The ceremony was also attended by the president of the fashion house, Gildo Zegna, who said a good result would reach 5 percent of its sales through the Internet the next 2 years.

“It will be a long march,” said the manager, which justified the need to commit to this sales channel in the coming years because “no global brand your business can do without the Internet.”

Original posts: www.expansion.com/agencia/efe/2011/06/22/16273647.html

Leave a Reply